Data Analytics
Giới thiệu
Degree Program: Bachelor’s Degree (Full-time Undergraduate)
Program: Regular Program – Partial English

The Data Analytics program at the University of Economics Ho Chi Minh City (UEH) is distinguished by its integration of economics, business management, and information technology. Students not only develop expertise in data analytics technologies but also gain in-depth knowledge of data-driven decision-making in business contexts. This interdisciplinary approach equips graduates with the ability to work across various fields, including financial analytics, business intelligence, and marketing analytics. A notable feature of the program is its strong focus on technological applications in data analytics, particularly in areas such as smart city development and urban management. Students can tailor their studies toward either business-oriented data analytics or technology-driven data analytics, depending on their career aspirations.
Beyond technical expertise, the program emphasizes language proficiency and essential soft skills, such as problem-solving and critical thinking, creativity, communication and presentation skills, data storytelling and visualization, teamwork, project management, and time management, as well as practical data analytics project execution. The curriculum also includes hands-on learning opportunities, such as group and individual projects, industry internships, and real-world case studies. Students gain practical experience by interning at leading companies across finance, banking, marketing, manufacturing, and technology sectors, ensuring they are well-prepared for the dynamic job market.